The Value of Video Learning in Your Corporate Training Strategy

The Value of Video Learning in Your Corporate Training Strategy

You’ve got a lot to convey to your employees: new products, procedures and policies, health and safety compliance, career and skills development—the list goes on! To reap the many benefits of video-based learning in your corporate training strategy, your content’s quality and timing are crucial. Luckily, StagePost has your next training video covered!

Four Reasons to Use Video Content in Your Corporate Training Videos

Video Reduces Training Expenses

For businesses with multiple offices or locations, or those with widespread channel or retail distribution points, a huge part of your annual training budget may be earmarked solely for the expense of getting your team together. An effective corporate training video can cut those costs tremendously! When Microsoft decided to use video instead of classroom training, their costs reduced from $320 per person to just $17 per person. Over 3 years, the total costs saved amounted to about $13.9 million per year! Mind-blowing, right?

The Impact of Training Videos at Microsoft

85% of every dollar spent on classroom training is spent delivering it. This means when you invest in classroom training, you’re spending more on instructor time and travel costs than you are on the actual training materials! With video, you don’t need to pay anyone to deliver your employee training, you simply press play. And there’s no need for your employees to travel either! This format is also ideal for work-from-home environments. They can watch training and development videos from the comfort of their own desks!

Video Increases Retention Rates

Retention, by definition, is keeping something in one’s memory. When you allocate budget and time to training your team, you want to make sure they remember what they learned. Adding video can improve your employees’ ability to remember concepts and detail—these effects are shown to increase over time. 

According to Forbes, viewers retain 95% of a message when they watch it in a video compared to a retention rate of 10% when reading the same information in text format. What can we say? Video is memorable! 

Video Makes Onboarding Easy

When it comes to onboarding new employees, efficiency is key! Video is a key component of successful onboarding:

  • Video is Accessible 
  • Video is Consistent
  • Video Simplifies Complex Information

VIDEO IS ACCESSIBLE

Whether you have 10 employees, or 100, it can be difficult getting everyone in the same place at the same time for training. Even if you do your own classroom training in-house, it can be difficult to make your learning materials accessible—everyone learns at a different rate and has varying levels of expertise.

If you need to travel to an instructor or a training facility, it can be even more logistically complicated for your company. With a stellar corporate training video, you can eliminate that problem! Everyone on your team can watch (and re-watch if necessary), learning at their own pace until they understand the content or topic at hand.

VIDEO IS CONSISTENT

Consistency is key! If your teams are spread across multiple working locations or consist of remote employees, you may not have a trainer available to deliver in-person training at all of your work sites or for your remote workers. 

One of the best ways to ensure that everyone gets the same training experience is to create a comprehensive video that covers all of the appropriate training and relevant development topics. This enables you to deliver the same training to all of your employees, regardless of their work location. Incorporating videos in your corporate training strategy keeps your entire organization on the same page! 

VIDEO SIMPLIFIES COMPLEX INFORMATION

Video is a great tool for breaking down complex information and ideas, explaining them with the use of simple, easy-to-understand visuals. Here at StagePost, we know first-hand how complicated or dry topics can be made clear with the help of some engaging graphics! 

Video Supports Safety and Quality Assurance

In the industrial and manufacturing sector, providing safety and quality assurance education is a must. Video is an excellent vehicle for conveying your company’s standards!

The brief format and high-energy delivery help to keep your workers’ attention in a way that standard classroom training often doesn’t. Whether you’re reviewing OSHA requirements or ensuring that your customers have the most positive experience with your brand, your employees will be empowered to do their best work. With a high-quality video, your corporate training strategy can engage employees without underplaying the importance of safety compliance and quality assurance in the workplace.

The Value of Video For training

It goes without saying that videos are an invaluable asset to your corporate training process. Training videos are far more effective than text-based training material and offer a significantly cheaper, more uniform instruction method than classroom-based learning. With remote work becoming the norm, video-based training is more relevant than ever. 

StagePost can help you bring your training materials to life—give us a call to get started today!

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