The Importance of Social Media Video Advertisements
In this fast-paced digital era, social media has become integral to our lives. We scroll through our feed, double-tap on stunning visuals, and read intriguing captions. But amidst the sea of content, one form of advertisement has taken the social media world by storm: video advertisements. In 2023 alone, ad spending on social media is projected to reach more than 286 billion, and within that, social video is expected to reach 79 billion in 2024. These dynamic, eye-catching snippets have revolutionized the way brands engage with their target audience. Their impact is undeniable, with studies revealing that video advertisements on social media have become a game-changer for businesses. Below we will review tricks to ensure your video advertising creates a good return on investment.
Here are some tips and tricks for video advertisements on social media
Social media video ads are usually 15-25 seconds per ad depending on the platform, so you do not want to start out slow. It is important to get to the point with a specific and solid hook, most agree that the most important information in the first three of five seconds to pique the interest. These first few seconds are your opportunity to capture your audience’s attention and make them want to watch the rest of your video.
A few recommendations to grab the attention of your audience is; striking visuals, captivating music, or a thought-provoking question right at the beginning. By doing this, you not only engage viewers but also set the tone for the rest of your ad. Additionally, keep in mind that the message should be concise and focused on the key benefits or features of your product or service.
Remember, in the fast-scrolling world of social media, attention spans are short, and users are constantly bombarded with content. So, make those initial seconds count, and your video ad will be more likely to stand out and leave a lasting impression on your target audience.
Keep Your Brand Front and Center
Keep your brand front and center during social media video advertisement is crucial for building brand recognition and ensuring that the viewers associate the content with your brand. You want to incoporate consistent branding elements throughout the video including your logo, brand colors and fonts. Ideally these would be on the screen in an area that is visible- but not intrusive.
Why Does Your Viewer Need This?
Social media video advertisements offer viewers multifaceted experience that are able to combine information, convience and entertainment. When these videos are executed correctly, the video advertisements serve as valuable resources that enrich the viewers online experience. The viewer is able to discover products, stay informed and connect with brands in the way the customer / consumer wants and needs.
Calls To Action
A call to action (CTA) is a crucial element in any marketing or advertising campaign. It not only informs your viewers about the next step but also guides them towards taking that action. To create an effective CTA, you should consider a few things
- Clarity: make sure your call to action is clear, use terms like “sign up now” or “learn more”
- Relevance: Make sure the call to action makes sense with the video advertisement. If your goal is to promote a new product, your CTA should directly reflect that.
- Urgency: Using terms like “limited availability” or “limited time offer” increases the urgency and makes your video more likely to be successful.
- Visibility: Make sure your CTA is easy to identify.
- Placement: The point of your video advertisement is for your audience to take action after, you want to make sure the call to action is in a place that is common, and strategically placed.
The Future of Social Media
When video ads first began, they were the pre-roll ads before movies or TV shows. As streaming platforms gained viewership, and live TV seemed to be dwindling many companies leaned into this change, and social media advertisement began to rise.
The video landscape is changing, and the more consumers look to short-form content, video advertisement profitability will continue to rise. As previously stated, the future looks bright when it comes to video advertising, with the estimates for 2024 being 79 billion in 2024.
The rise of social media advertising was not just a response to technological shifts but also a recognition of changing consumer behavior. Audiences were spending more time on social media, where they consumed a wide variety of content, including video. This created a fertile ground for advertisers to experiment, innovate, and connect with their target demographics in novel ways.
StagePost Can Help
The StagePost difference is our background in advertising and marketing combined with our depth of experience in motion picture arts. Our team of writers and producers, combined with a complete complement of production crews, studios, and editorial facilities, offer a flexible and scalable production resource for any project, large or small. Let’s get started. Contact us today for video production services