{"id":11610,"date":"2021-12-28T10:17:00","date_gmt":"2021-12-28T16:17:00","guid":{"rendered":"https:\/\/stagepost.com\/?p=11610"},"modified":"2023-03-31T12:39:34","modified_gmt":"2023-03-31T17:39:34","slug":"how-can-video-marketing-help-my-ecommerce-business","status":"publish","type":"post","link":"https:\/\/stagepost.com\/blog\/how-can-video-marketing-help-my-ecommerce-business\/","title":{"rendered":"How Can Video Marketing Help My Ecommerce Business?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11610\" class=\"elementor elementor-11610\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03b0e80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03b0e80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-227a201\" data-id=\"227a201\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d85b708 elementor-widget elementor-widget-text-editor\" data-id=\"d85b708\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Below, we\u2019ll discuss four definitive reasons you should use video marketing for your eCommerce business.&nbsp;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Well, we\u2019ll actually offer countless reasons, but we\u2019ll really focus on four specific arguments in favor of video marketing for ecommerce businesses. Before we dig in, we wanted to offer some social proof\u2014check out these video-tastic stats:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><span style=\"font-weight: 400;\">Video marketing accounts for <\/span><a href=\"http:\/\/www.theguardian.com\/small-business-network\/2014\/jan\/14\/video-content-marketing-media-online\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">69% of all consumer traffic<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><span style=\"font-weight: 400;\">Landing pages with videos convert nearly <\/span><a href=\"http:\/\/singlegrain.com\/blog\/just-stats-science-video-engagement\/\"><span style=\"font-weight: 400;\">800% better<\/span><\/a><span style=\"font-weight: 400;\"> than pages without.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><a href=\"http:\/\/tubularinsights.com\/sponsored-content-q2-2017-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">64% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> make a purchase after watching branded social videos.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><a href=\"https:\/\/econsultancy.com\/96-of-consumers-find-video-useful-when-buying-online\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">96% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> find videos useful when making purchase decisions online.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/?sh=3247cbc26b53\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">64% of customers<\/span><\/a><span style=\"font-weight: 400;\"> are more likely to buy a product online after watching a video about it.&nbsp;<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><span style=\"font-weight: 400;\">By the end of 2022, <\/span><a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">82% of all online content<\/span><\/a><span style=\"font-weight: 400;\"> will be video.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> &nbsp; &nbsp; &nbsp; <\/span><a href=\"https:\/\/vimeo.com\/blog\/post\/how-to-increase-ecommerce-sales-video\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Almost 85% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> have made<\/span><span style=\"font-weight: 400;\"> a purchase<\/span><span style=\"font-weight: 400;\"> after watching a brand\u2019s video<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sure, video is designed to entertain. But if you really want to make a difference in your eCommerce marketing campaigns, it\u2019s important to realize the various purposes that video marketing serves in successful businesses. Now that you understand <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\">, let\u2019s break down the <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Use Video Marketing to Educate Your Buyers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The primary goal of any marketing content, regardless of its form, is to educate your buyers. If they don\u2019t know who you are and what you do, they can\u2019t buy from you. Video has proven to be very effective when sharing educational content.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, 73% of consumers are more likely to make a purchase after watching videos that explain a product or service, and <\/span><a href=\"https:\/\/ppcprotect.com\/statistics\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">93% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> find video helpful for post-purchase instructions. These examples alone show how video can help your ecommerce business, but that\u2019s just the initial take.<\/span><\/p>\n<h3><b>Put Simply, Videos Convince and Convert<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11620 alignright\" src=\"https:\/\/stagepost.com\/wp-content\/uploads\/2021\/12\/ecommerce-cracker-barrell-269x300.png\" alt=\"cracker-barrell\" width=\"337\" height=\"376\" srcset=\"https:\/\/stagepost.com\/wp-content\/uploads\/2021\/12\/ecommerce-cracker-barrell-269x300.png 269w, https:\/\/stagepost.com\/wp-content\/uploads\/2021\/12\/ecommerce-cracker-barrell-919x1024.png 919w, https:\/\/stagepost.com\/wp-content\/uploads\/2021\/12\/ecommerce-cracker-barrell-135x150.png 135w, https:\/\/stagepost.com\/wp-content\/uploads\/2021\/12\/ecommerce-cracker-barrell-768x856.png 768w, https:\/\/stagepost.com\/wp-content\/uploads\/2021\/12\/ecommerce-cracker-barrell.png 1276w\" sizes=\"(max-width: 337px) 100vw, 337px\" \/>Once buyers know about your brand and products, it\u2019s time to convince them to make a purchase. Video is useful during every single stage of the buyer\u2019s journey\u2014from the wide net at the top of the funnel, pulling in potentially relevant consumers, to the bottom of the funnel where you\u2019ll make your final pitch to convert those viewers into buyers.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your first job is to show through video how consumers will benefit from your products or services. For food and beverage products, recipe videos have become enormously popular. For the fashion industry, seeing a person wearing the item depicts the need for your stylish puffer coat on the slopes. This applies to skincare, electronics, and an endless stream of both B2C and B2B products. Now, you\u2019ve piqued the consumer\u2019s interest.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Next, provide additional information about the importance of your products. This might include tutorials and demonstrations\u2014video of your product at work. Comparison videos are next in the funnel, especially if a wide range of competitor products are available. Use a comparison video to prove why your products are superior. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">The next step is providing social proof. User-generated content is a great way to gather video from actual buyers and present reviews that will persuade new buyers to complete that purchase.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Finally, cycle back around to those educational videos to support your new customers with their purchase. Adding additional tutorials and other suggestions for the best ways to make the most of your products helps create a positive user experience, and incentives for repeat purchases.&nbsp;<\/li>\n<\/ol>\n<h3><b>Brandish Your Brand Into Their Heart<\/b><\/h3>\n<p>When you create marketing videos,&nbsp;<a href=\"http:\/\/www.insivia.com\/50-must-know-stats-about-video-marketing-2016\/\" target=\"_blank\" rel=\"noopener\">95% of the message is retained<\/a>, compared to 10% in the written word. If you want to make your brand memorable, then video marketing hits the mark every time.&nbsp;<\/p>\n<p>Even better, videos are infinitely sharable. In fact,&nbsp;<a href=\"https:\/\/www.insivia.com\/50-must-know-stats-about-video-marketing-2016\/\" target=\"_blank\" rel=\"noopener\">92% of video viewers<\/a>&nbsp;share those videos. That sets up a perfect storm of exposure your brand will only continue to benefit from.<\/p>\n<h3><b>Video Marketing for eCommerce is Easier Than You Think<\/b><\/h3>\n<p>A lot of marketers have avoided making video content because they feel writing content is easier. Despite the advent of tools like Canva, which make creating graphics more easy and accessible than ever,&nbsp;<a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">64% of marketers<\/a>&nbsp;see video as the most difficult content to create. That\u2019s where StagePost can help.<\/p>\n<p>We\u2019ve helped hundreds of companies conceive, develop, and&nbsp;<a href=\"https:\/\/stagepost.com\/video-production\/\">produce video marketing content<\/a>&nbsp;for a large variety of industries, including\u2014you guessed it\u2014ecommerce and online retail. The videos you can create with our team will help you cover all the areas of the marketing funnel, from marketing to education. We have a top-notch production crew on-site, and we can help with post-production, too. Shoot at your location or use one of our studios for the perfect ecommerce marketing video. We\u2019re ready to help you make your brand memorable.<\/p>\n<p><a href=\"https:\/\/stagepost.com\/contact-us\/\">Contact us<\/a>&nbsp;to get started creating your most profitable marketing asset today.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How can video marketing help your eCommerce business? We\u2019re glad you asked. Keep reading to discover the ways your brand should be showing off with video.<\/p>\n","protected":false},"author":3,"featured_media":11616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[19,14,1],"tags":[],"_links":{"self":[{"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/posts\/11610"}],"collection":[{"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/comments?post=11610"}],"version-history":[{"count":27,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/posts\/11610\/revisions"}],"predecessor-version":[{"id":12543,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/posts\/11610\/revisions\/12543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/media\/11616"}],"wp:attachment":[{"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/media?parent=11610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/categories?post=11610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/tags?post=11610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}