{"id":11766,"date":"2022-02-09T11:33:59","date_gmt":"2022-02-09T17:33:59","guid":{"rendered":"https:\/\/stagepost.com\/?p=11766"},"modified":"2023-03-31T12:37:20","modified_gmt":"2023-03-31T17:37:20","slug":"how-to-make-memorable-marketing-videos-put-a-dog-or-a-baby-in-it","status":"publish","type":"post","link":"https:\/\/stagepost.com\/blog\/how-to-make-memorable-marketing-videos-put-a-dog-or-a-baby-in-it\/","title":{"rendered":"How to Make Memorable Marketing Videos (Put a Dog or a Baby in it)"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Statistically, videos with dogs in them get 5736% more views than videos without, and videos with babies tend to see 2847% more engagement. Okay, we made that up, but it\u2019s probably still true to some extent. After all, dogs and babies make our lives magic. However, they\u2019re not always on demand for your videos. So we\u2019re here to offer some additional tips to help you make memorable marketing videos.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

How to make memorable videos that make a lasting mark on your target audience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Impress With First Impressions<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

You only get a few seconds<\/a> to make a good first impression. Clear titles, descriptions, and video thumbnails are crucial to grab a potential customer\u2019s attention with your video. If they don\u2019t know what they\u2019re about to watch, they may simply scroll to the next video in their feed, skip the commercial, or completely disengage.\u00a0<\/p>

As for the list of don\u2019ts\u2026. Remember that no one likes clickbait. If you try it once, your viewers won\u2019t trust any future videos, so be sure to deliver on your promise with your title and description within the video.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Sell Your Story<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Brand awareness is great, but if you really want viewers to remember your marketing videos, you must tell a story. Funny, sad, scary\u2014the emotions you evoke will not only keep your video at the forefront of your viewers\u2019 minds, but emotions will also make engagement and sharing more likely. In fact, emotional ads perform almost twice as well<\/a> as rational (or boring) ones.<\/p>

The story you tell should have one topic with one clear objective. If you muddy the waters with too much information, you\u2019ll lose interest, no matter how funny, scary, or sad the finished product may be. For bonus points, make the story involve the viewer. People are much more interested if they can see themselves in the story.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

Provide Proof<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

\"demonstrationMany people are visual learners<\/a>. Video is a great way to prove that your products work as promised. By doubling your marketing videos\u2019 duties with education and proof, you can both teach your buyers how your products work and how well your products work.\u00a0<\/p>

How-to videos and other tutorials make great marketing content. Pair this concept with a story that tugs at your audience\u2019s emotions, and you\u2019ll have a verified video that converts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Find Your Rhythm<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

Music plays a huge role in information recall, as many studies have shown<\/a>. That means a great song\u2014one that has been licensed for use, of course\u2014can pull double duty in evoking emotions and provoking memories long after your video has been viewed. Imagine the sheer power of a dog video paired with a song that pulls at the heartstrings. That\u2019s a formula Budweiser mastered in this unforgettable ad they aired during the biggest pro football game of the year.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Quantify Your Worth With Quality<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

While professional video production<\/a> isn\u2019t an absolute must for every situation, it goes a long way in proving the quality your business provides\u2014especially in professional settings. Imagine how memorable your videos would be with all the elements mentioned above, plus incredible production. You\u2019d be unstoppable.<\/p>

Our production team<\/a> is available for on-site and satellite video shoots, as well as for post-production assistance. Whenever you need help producing a high-quality production, we\u2019re your team. Reach out<\/a> to learn more about how we can help you create memorable marketing videos, with or without the dog.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Learn how to make memorable videos to enhance your marketing efforts, with or without featuring babies or dogs.<\/p>\n","protected":false},"author":3,"featured_media":11768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/posts\/11766"}],"collection":[{"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/comments?post=11766"}],"version-history":[{"count":15,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/posts\/11766\/revisions"}],"predecessor-version":[{"id":11784,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/posts\/11766\/revisions\/11784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/media\/11768"}],"wp:attachment":[{"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/media?parent=11766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/categories?post=11766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stagepost.com\/wp-json\/wp\/v2\/tags?post=11766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}