{"id":13523,"date":"2022-10-20T11:19:28","date_gmt":"2022-10-20T16:19:28","guid":{"rendered":"https:\/\/stagepost.com\/?p=13523"},"modified":"2023-03-31T12:05:50","modified_gmt":"2023-03-31T17:05:50","slug":"how-to-inspire-corporate-creativity-with-video","status":"publish","type":"post","link":"https:\/\/stagepost.com\/blog\/how-to-inspire-corporate-creativity-with-video\/","title":{"rendered":"Corporate Creativity: 3 Ways to Inspire Employees Through Video Content"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13523\" class=\"elementor elementor-13523\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8ed62b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8ed62b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cdf74cd\" data-id=\"cdf74cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6713df0 elementor-widget elementor-widget-text-editor\" data-id=\"6713df0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today\u2019s digital world, we know how important it is to <\/span><a href=\"https:\/\/stagepost.com\/how-to-create-relevant-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create relevant content<\/span><\/a><span style=\"font-weight: 400;\">. With almost everything shared online, there\u2019s a video attached. Whether it be a Tik Tok, Instagram reel or YouTube short, it\u2019s safe to say there has been a rise in video consumption, even in the corporate world. <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/new-lumapps-survey-finds-employees-prefer-video-to-text-based-content-301526671.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to LumApps<\/span><\/a><span style=\"font-weight: 400;\">, 91% of employees believe there are benefits to accessing video content at work, and 52% of employees said they prefer watching videos to reading content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No matter the setting, everyone loves a good video. With the popularity of video steadily rising, companies can capitalize on corporate video content to keep employees feeling valued and motivated. In our last blog, we unpacked ways to make <\/span><a href=\"https:\/\/stagepost.com\/how-to-make-corporate-training-videos-compelling\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">training videos more compelling<\/span><\/a><span style=\"font-weight: 400;\">. But how can you inspire creativity in your employees as well as train them?\u00a0\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Inspiring Your Employees\u2014Three Ways to Utilize Corporate Video Content for Creativity<\/span><\/h2><p><span style=\"font-weight: 400;\">Corporate video content may be different from regular videos, as the content may be more restricted and limited to specific topics. Corporate videos are usually made on behalf of businesses, but they don\u2019t have to be boring! In today\u2019s work environment, employees seek more than an eight hour shift\u2014they desire a workplace with a <\/span><a href=\"https:\/\/www.businessnewsdaily.com\/15206-company-culture-matters-to-workers.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">sense of company culture<\/span><\/a><span style=\"font-weight: 400;\">. Corporate video content can be utilized to enhance the culture of a company and add an element of creativity. It can be used in few ways to inspire employees:\u00a0\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#motivation\"><span style=\"font-weight: 400;\">Motivation and Encouragement\u00a0<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#engagement\"><span style=\"font-weight: 400;\">Engagement and Interaction\u00a0<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#recognition\"><span style=\"font-weight: 400;\">Recognition<\/span><\/a><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7059b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7059b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bb4702d\" data-id=\"bb4702d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b45da33 elementor-widget elementor-widget-text-editor\" data-id=\"b45da33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Why Should You Motivate Your Team with Corporate Video?<\/span><\/h3><p><span style=\"font-weight: 400;\">Studies show that <\/span><a href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/visual-content-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more than one-third of employees<\/span><\/a><span style=\"font-weight: 400;\"> believe they would be more engaged if corporate communications were more inspiring than they are today. The proof is in the pudding\u2014fully utilizing your video content for employees\u2019 sake is cost efficient, motivating, and provides more engagement to your company culture.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8400773 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8400773\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d155fa\" data-id=\"8d155fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e66214 elementor-widget elementor-widget-menu-anchor\" data-id=\"1e66214\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"motivation\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3ba596 elementor-widget elementor-widget-menu-anchor\" data-id=\"d3ba596\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"motivation\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8438c1e elementor-widget elementor-widget-text-editor\" data-id=\"8438c1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Motivation and Encouragement<\/h3><p><span style=\"font-size: 16.5px; font-weight: 400; color: var( --e-global-color-text );\">Let\u2019s get started! A good way to encourage corporate creativity is to send genuine motivational and encouraging videos to employees. As a child, was there a class where you would watch a movie or do something fun at a set day and time? Even if you didn\u2019t look forward to the class, we\u2019re sure you looked forward to the movie or activity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using this same creative principle in the workplace, you can schedule a set day and time to send out motivational videos that act as an encouragement. You can also create a poll to accompany the video. This is a great way to identify what stressors or opportunities your staff is facing during the work week. Your company can use this information to best support your employees in the ways that resonate most with them. Your staff may not necessarily be looking forward to coming into the office on a Friday. However, knowing they are receiving that weekly motivational snippet may just add the cherry on top!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6c8d0b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6c8d0b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58a8269\" data-id=\"58a8269\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bff605 elementor-widget elementor-widget-menu-anchor\" data-id=\"3bff605\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"engagement\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-561ee23 elementor-widget elementor-widget-text-editor\" data-id=\"561ee23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Engagement and Interaction\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Lights! Camera! Action! \u2013 we have an employee show! No, this section is not going to be about \u201cThe Office.\u201d Instead, let\u2019s unpack the idea of employee interaction and how your company culture and creativity can be enhanced with sincere inclusion. To engage your employees, include some interactive elements!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The idea behind an employee show is to develop a channel where employees can create their own short videos or blogs that share ideas about ways to improve the company, something new they discovered, advice on how they are overcoming a work challenge or anything appropriate they desire to share. This is also a great opportunity to shout-out employees! Creating a dedicated space for easy communication and the sharing of insights directly from your employees will make it clear that they are valued and heard. Sounds good, right?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-133b24f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"133b24f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b1be31\" data-id=\"3b1be31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-497f64e elementor-widget elementor-widget-menu-anchor\" data-id=\"497f64e\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"recognition\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b46e399 elementor-widget elementor-widget-text-editor\" data-id=\"b46e399\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Recognition<\/span><\/h3><p><span style=\"font-weight: 400;\">Your employees deserve to be showcased for all of their hard work! In fact, <\/span><a href=\"https:\/\/www.gwi.com\/reports\/trends-2021-download?utm_source=ppc&amp;utm_medium=ppc&amp;utm_term=marketing%20marketing&amp;utm_campaign=GWI+-+UK+-+EN+-+Trends+2018+-+Marketing+Trends+-+BMM&amp;hsa_cam=8257024789&amp;hsa_mt=b&amp;hsa_ver=3&amp;hsa_src=g&amp;hsa_ad=496129736075&amp;hsa_net=adwords&amp;hsa_tgt=kwd-299000980013&amp;hsa_acc=9903771596&amp;hsa_grp=83292483337&amp;hsa_kw=marketing%20marketing&amp;gclid=Cj0KCQjwwY-LBhD6ARIsACvT72MKNw2imzBjeB_lVPcipaayDGn7n6lQRoW0jPehrtP7p9BrMqRXDr4aAmf_EALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">51% of employees<\/span><\/a><span style=\"font-weight: 400;\"> say that the most important priority of an employer should be to make their employees feel valued. We usually break it down like this:\u00a0<\/span><\/p><p><b>Creating Employee Recognition Videos:<\/b><\/p><ul><li><b>Determine the goal of your video<\/b><span style=\"font-weight: 400;\"> &#8211; Do you want this to inspire other employees or just serve a quick shout-out to a top-performing employee?\u00a0<\/span><\/li><li><b>Show and tell <\/b><span style=\"font-weight: 400;\">&#8211; Did your employees overcome any particular challenges? How did they overcome them?\u00a0<\/span><\/li><li><b>Be genuine<\/b><span style=\"font-weight: 400;\"> &#8211; Share praise for your employees, but focus on sincerity in your message and tone.\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Let\u2019s Get Started With Your Corporate Video Content<\/span><\/h3><p><span style=\"font-weight: 400;\">Now, you finally get it\u2014<\/span><a href=\"https:\/\/stagepost.com\/value-of-video-in-your-corporate-training-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">corporate video production <\/span><\/a><span style=\"font-weight: 400;\">isn\u2019t that bad after all! There are several ways you can inspire and encourage your employees through the power of video. To start, you can look into sending out motivational videos, having employees create testimonial videos, and our favorite \u2013 the introduction of an employee show.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ready to get creative with your corporate videos? <\/span><a href=\"https:\/\/stagepost.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Give us a call today<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today\u2019s digital world, we know how important it is to create relevant content. With almost everything shared online, there\u2019s a video attached. Whether it be a Tik Tok, Instagram reel or YouTube short, it\u2019s safe to say there has been a rise in video consumption, even in the corporate world. According to LumApps, 91% [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Companies can use corporate video content to keep employees feeling valued and motivated. In our latest blog, we share tips for inspiring corporate creativity! 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