No matter the size of your project, there’s always one constant to consider—the budget. Producing high-quality video content doesn’t have to eat up your marketing budget! With our pro tips, you can produce professional videos that meet your goals AND stay within budget.
Getting Started
Plan, Plan, Plan!
Successful budgeting starts with proper planning. Preparing for a video shoot is all about maximizing your assets and using your time wisely. Here are a few must-do tips:
- As you start planning, be sure to clearly convey your timeline to your production team.
- If a video production company is coming on site to film, don’t forget to coordinate with all necessary talent.
- Each day, try to fit in as much filming as possible because video production companies typically charge daily rates!
Of course, we’re always happy to come to you! But it’s worth considering filming in a state-of-the-art studio instead of on location. What might take our team one hour to film in-studio could take a whole day for travel, set up, lighting, and of course, video production. If you decide to film the bulk of the content produced in our studios, it means we only need to visit your location to capture the overlay shots or supporting stories. This cuts down on the number of days we need to be on location and saves money on your bottom line.
Script Your Story
Some of the most important questions to ask yourself are:
- What is your key message?
- Who is your target audience?
- What do you want to convey to your audience?
Having a clear vision, script, and storyboard from the get-go will ensure there are no surprises. While we can help with any stage of your video, ironing out your key message will save you time in pre-production, which in turn will help you stay within your budget.
Now that you’ve identified your message, it’s time to craft your script and breathe life into your story! Start with a brief that you can turn into an outline. Then, begin to build out your sections. Remember to introduce yourself or your topic at the beginning, and try to be concise. The longer the video, the more opportunity you have to lose the attention of your audience. Of course, there is also a cost factor to your video’s length.
Get the Most Out Of Your Budget
Now, here’s the step that often costs you if you don’t plan properly. Avoid multiple rounds of revisions – this drives up the editing cost. We recommend sending the initial first edit to all the relevant stakeholders so that all change requests are submitted at the same time.
While you’re planning, think of ways to make the video “evergreen‘. This means the video can be utilized for multiple purposes, so you get more use out of your investment. For example, you can use your video for social media content, segments for training, clips for your website, etc. With a high-quality video, there are endless opportunities for your brand.
Don’t Be Afraid of the B Word
At StagePost, we believe that everyone should be able to tell their story and that there are always possibilities for high-quality video content—no matter the budget. Contact us to learn more about how we can help you produce a professional video on a budget.
