Struggling to stand out in inboxes? Whether you’re trying to gain subscribers or expand your marketing content, video email marketing is a powerful way to boost your email campaign performance. If you’ve kept your video content limited to website landing pages and social platforms, it’s time to explore the value of video in your email marketing strategy!
Why You Should Use Video in Your Email Marketing—3 Compelling Reasons
Video Builds Trust and Credibility
Consumers are 4x more likely to watch a video about a product than to read about it. But video marketing doesn’t just promote your products—it also connects your brand with your audience and builds trust with viewers. There are a few effective ways you can use video to achieve this!
CUSTOMER TESTIMONIAL VIDEOS
When your potential customers can see a real human talk about their experiences in a genuine manner, the chances of developing trust and creating conversions are going to be that much higher. What better way to deliver these powerful customer testimonials than directly to your leads inbox?
PERSONALIZATION
You can personalize your video emails according to your business needs. The most common types are simple personalization and in-depth personalization.
Simple personalization allows you to include your prospects name and a video message that particularly addresses prospects interests or challenges that they are facing. You can do this easily in most email marketing platforms!
In-depth personalization means researching your prospect, their company size, age, gender, industry type, job title, company name, geographic location etc., to draft a hyper customized video pitch to your prospects.
BEST WAYS TO INCLUDE PERSONALIZED VIDEOS IN EMAIL MARKETING CAMPAIGNS:
- Event Announcements
- Newsletters
- Promotional Emails
- Behind the Scenes Videos (our favorite!)
- Product Launch Sneak Peeks
- Tips and Tricks
According to Hubspot, personalized videos are 35% more likely to retain viewers compared to non-personalized videos. Utilizing these elements makes your brand more appealing to your audience, and creates an excellent impression for new viewers!
Video Improves ROI
Video has an undeniable impact on email KPIs (key performance indicators). In fact, 87% of businesses believe that video marketing produces a good ROI. When you’re reviewing your email marketing metrics, the number of people who open the email (open rate) and the number of people who click on a link (click-through rate) are crucial to determining your email campaign’s ROI.
Incorporating video successfully can boost your click-through rates by 65% and your open rates by 6%—just be sure to include the word “video” in your subject line. Conversely, using video in your email marketing can reduce unsubscribes by 26%. Mind blowing, right?
Video Boosts Sales
Email marketing isn’t just limited to loyal customers: you can also use this channel to nurture new leads. In fact, 83% of marketers say video helps them with lead generation! Video marketing helps generate new leads by providing your audience with bite-sized pieces of information that answer their pain points.
If potential buyers don’t know who you are and what you do, they can’t buy from you. Video is an excellent medium for sharing memorable stories. In fact, 73% of consumers are more likely to make a purchase after watching videos that explain a product or service, and 93% of consumers find video helpful for post-purchase instructions.
At the end of the day, successfully increasing conversions comes down to how you approach viewers with your information.
Let’s Get Started
Video marketing is no longer an “up-and-coming” content strategy—it’s here to stay. Even more, video marketing is proving to be an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
The most important element of video email marketing is to start with unique, high-quality video customized to your brand. Contact us to start leveraging the power of video!
