How to give life to stale corporate communication in 2024

business person standing next to board

There’s something incredibly refreshing about seeing real people, with their quirks and genuine smiles, on screen. It’s like a breath of fresh air in a world where everything seems to be airbrushed to perfection. That’s the beauty of authentic video storytelling.

Here’s what I think makes for truly compelling, human-centered video content:

1. Real People, Real Stories: There’s an undeniable charm in watching an actual customer or a passionate employee talk about their experiences. It’s like having a conversation with a friend rather than watching an ad.

2. Embrace the Mess: Life’s not perfect, and neither is business. Showing that side – the struggles, the bloopers, the challenges – makes your brand so much more relatable. It’s like saying, “Hey, we’re all in this together.”

3. Connect on a Deeper Level: When a company talks about values and emotions that I care about, it feels like they’re speaking directly to me. It’s not just about selling a product; it’s about being part of a community that shares the same beliefs and aspirations.

4. Stories Over Stats: We’re wired to remember stories, not facts and figures. A well-told story can stay with you forever, making you laugh, cry, or think. It’s like sharing a piece of your world with your audience.

5. Let’s Talk: The best conversations are two-way. When your company talks with fans, it feels like the brand is responsive and genuinely cares. It’s like building a relationship rather than just broadcasting a message.

In the end, it’s about being real. There’s a unique story behind every brand, product, and person. Share yours with passion and sincerity. I have no doubt that it will create a lasting impact.