A corporate origin story weaves a narrative that builds an everlasting emotional connection with customers, employees and stakeholders. The most compelling stories prioritize the ‘why’ over the ‘what.’
It is a story of struggle before success and quirky beginnings before massive growth, adding a human element to an otherwise impersonal space.
But how do you tell an origin story that is truly worth sharing?
A great corporate origin story is rooted in tackling a problem that deeply resonates with the customer. Your story should frame the ‘ah-ha’ moment through the eyes of your customer, celebrating the breakthrough from their perspective.
While facts and figures are helpful, a great story creates a strong emotional connection over a purely logical one.
A great corporate origin story is:
- Authentic
- Short = Shareable
- Centered around the customer and their journey
- Inspirational
- Consistent with other messaging
Are you presenting the most compelling version of your story?
