What is an Explainer Video?

Explainer videos have emerged as a storytelling superhero. But what exactly are explainer videos and why should you pay attention to them?

A good explainer video is a concise, compelling narrative that is easily understood, regardless of the complexity of the topic. These approachable videos strive to educate and entertain at the same time.

Explainer videos offer a versatile format. Some of our favorites include whiteboard animation, motion graphics, live action, and 3D animation.

How can Explainer Videos help your bottom line?

Why use explainer videos when there are so many other content formats competing for our attention? Explainer videos enhance conversion rates, educate your audience, and add personality to your brand image.

  • 70% of consumers prefer to learn about a product or service by watching a short video
  • Audiences are likely to remember 95% of a message when they watch a video, compared to 10% when reading text
  • Video is the most likely piece of content to be shared (51%) – 2x the second leading content type

Whether perfecting a product pitch, simplifying a service, or enhancing your brand’s presence, explainer videos are informative, effective, and entertaining.

Let’s roll!